Certificate Course in Digital Marketing
Duration : 3 Months
Training Mode : Online / Offline
A digital marketing course is a program of study that teaches individuals about the various tactics and strategies used to promote products and services online. This can include topics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, online advertising, and analytics.
Digital marketing courses are typically designed to provide students with a comprehensive understanding of the digital marketing landscape and the skills necessary to create and execute effective digital marketing campaigns. They can be offered at various levels, from beginner to advanced, and can be taken in a classroom setting, online, or through a combination of both.
Overview of Digital Marketing. Understanding marketing aspects comparatively Traditional Marketing & Digital Marketing. Understanding current marketing trends
Learn website auditing with the best tools and technologies. Learn SWOT analysis for quick analysis by your own understanding & knowledge.
Learn the techniques used to rank your website higher in Search Engine results. Understanding the search engine mechanism and building your own strategies. Learn best SEO Practices using On-page optimization and Off-page optimization.
Learn how to Setup Search Engine Webmaster and index your URL in Search Engine. Monitor website performance and reports.
Learn effective back linking techniques through directory submission, URL submission and article writing techniques.
Learn the skills to write content for blogs and articles. You learn how to create a blog and manage it. You learn how to find ways to write articles and work on directories.
Learn Google Analytics to measure visitors, locations, devices, sources and behaviours.
Get your advertisement listed within 24 hours through Google Ads. Learn the concept of Paid Advertising and build strategies for your paid campaigns for higher ROI.
Learn to plan keywords, campaigns and target people with appealing ad design for Search Engine. You learn here to bring traffic on your website through targeting the audience, budgeting, bidding, ad designing, extensions, monitoring performances, etc.
Learning the concept of branding with digital channels using Google. You learn display advertising, Video (YouTube) Advertising for Branding, Engagement, Website Traffic, etc.
Learn to create social accounts and manage in an effective way to increase popularity and engage audiences for a longer time. Learn best practices of social media management on Facebook and Instagram.
Social media marketing for target-based audiences. Learn to build social media strategies for targeting the right audiences through paid campaigns with maximum outcome. Learn the consumer behavior based on interest-based marketing. Design campaigns, objective selection, targeting audiences, interest, device, budget and bidding, ad designing, ad monitoring, etc.
Learn effective ways to engage audiences through effecting email marketing channels. Learn strategy, tools, reporting.
Learn affiliate marketing business strategy and how to do affiliate marketing for income generation.
Learn effective mobile marketing techniques using Google Tools and Social Media Tools.
Learn lead generation through Google Ads and Social Media Ads
Learn with real life experience. Planning, Budgeting, Execution, Reports, Billing.